The Everything Guide to Starting and Running a Catering Business: Insider’s advice on turning your talent into a Career

It's all here-from getting licenses and choosing the perfect name to developing menus and getting the word out. Seasoned food expert and caterer Joyce Weinberg covers all aspects of the catering business and shares her secrets to success with you, including how to:

• Choose a specialty-fancy fundraisers, company and family picnics, or romantic weddings
• Learn the ropes before you start your business
• Create a marketing plan that gets your company noticed by all the right people
• Find clients and generate repeat customers

Joyce Weinberg is a seasoned food industry professional with twenty years of catering and restaurant management experience. She designed and managed her own acclaimed restaurant and catering company, Beyond Measure, in Philadelphia. She founded New York Food Tours & Events, a Manhattan-based food tour and guided tasting-event business. Ms. Weinberg lives in New York, NY.