Record Label Marketing
Tom Hutchison, Paul Allen, Amy Macy
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan
Kategorije:
Godina:
2010
Izdanje:
2nd ed
Izdavač:
Focal Press
Jezik:
english
Strane:
462
ISBN 10:
0240812387
ISBN 13:
9780240812380
Fajl:
PDF, 6.09 MB
IPFS:
,
english, 2010